Advanced Professional Diploma in Digital Marketing
Who is This Training For?
- Someone who want to become a pro in Digital Marketing.
- If you want to Generate Leads
- Anyone who want to make money online in their free time
- Students/Professionals who want to learn the most demanding skill of 2022.
- If you want to learn digital marketing in a proper way
- If you want to become an entrepreneur
- If you want to utilize your time/hobby for better
What Can You Do After This?
- You can make a full time career in Digital Marketing
- You can start/grow your online business using skills that you learn
- You can get a job in digital marketing company
- You can make an extra income online without leaving your home
- You can provide freelance services
- You can become a digital coach
- You will learn the most demanding skills of 2022
Advanced Professional Diploma in Digital Marketing Modules
Scope of Digital Marketing
- The Digital Landscape in India
- Elements & Platforms in the Digital Mix
- Doing a Brand Audit basis what you have learnt
- How to define the Target Audience?
- Creating Buyer Personas
Web Planning
- Planning your own Website
- Building a Site Architecture
- Understanding User experience
- Creating your own Website using WordPress
- Setting Tracking Codes for your Website
E-Commerce Marketing
- Understanding E-commerce
- Various E-commerce portals
- How to make a website using Shopify?
- Product Keyword Research
- Uploading Products to Online Marketplace Business Process
Copywriting
- Understand the basics of copywriting
- Rules & Guidelines for Copywriting
- Copywriting formulas & Elements of an ad copy
- Process
- Copywriting tools
Search Engine Optimisation (SEO)
- What is SEO?
- How does SEO work?
- Keyword Research & Analysis
- On-page Optimisation Techniques
- Off-page Optimisation Techniques
- Technical SEO Techniques
- Using Search Console for effective SEO
- How to do an SEO Audit for Website?
Monetise Your Blog
- Who is a Blogger?
- What does it take to be a Good Blogger?
- Ways of Earning Revenue through Blogging
- How does Adsense work?
- Why should Brands Invest in Blogs?
- SEO through Blogging
- Who is an affiliate?
- How does an Affiliate earn Revenue?
Content Marketing
- Creating Buyers Persona
- Understanding various Content Formats available
- Creating Content Buckets
- Creating Content Calendar
- Decoding of Successful Campaigns
- How to fast forward AIDA (Attention, Interest, Desire (or Decision) and Action)
Design Essentials
- What is Design?
- How do structure your design?
- Designing Principles
- Specifications for Designing for Digital Platform
- Using Canva / Photopea to Build designs
- How to Design for Social Media Posts and Stories?
Google Ads (SEM)
- Why use Google Ads?
- Setting up Google Ads Account
- Choosing the Right Campaign Objectives
- Framing search Ad copies & Ad extension
- Maintaining High Quality Score
- Targeting Opportunities on Google Display Network
- Ad formats on Google Display Network
- Setting up of YouTube Ads
- Creating Ads for the App store
- Creating Product Listing Ads (PLA)
- Remarketing funnels for Google Ads
Facebook & Instagram Ads
- Creating Facebook Business Page
- How Facebook Ad Algorithm Target Ad
- Check Competitor's Facebook Ads
- Setup Ad Account, Payments, Objectives & Pixels
- Two Step Lead Funnel Pixel Setup
- Product Selling Funnel Pixel Setup
- Finding Ideal Customers on Facebook
- Create Ad - Target Audience, Budget and Placements
- Create Ad - Ad Text and CTA
- Video Ad - Highest ROAS
- Create Lead Ads - FB Form / Landing Page
- Create Purchase Conversion Ad (eCom Sales)
- Create Video Views Ad
- Creating Offer Ads
- Other Facebook Ad Types
- Measure ROAS and Ad Metrics
Social Media Marketing Organic
- Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat
- Difference between a Page and Account
- Setting up a Social Media Page
- Best Practices to follow on a Page
- Do’s & Don’ts of Posting
- How to Choose the Right Hashtags for your Content?
Social Media Marketing Paid
- Introduction to FB, Twitter, Instagram, LinkedIn Ads
- How to set-up an Advertising Account?
- Choosing the Right Campaign Objectives
- Choosing the Right Targeting
- Setting Campaign Budgets & Bids
- Various Ad Placement & their Importance
- How to Design Social Media Ads?
Influencer Marketing
- What is Influencer Marketing?
- Choosing Influencer’s that match your Brand
- Setting Key Deliverables from the Influencers
- Macro v/s Micro Influence
Social Analytic
- Reading data through Facebook, Instagram & Twitterinsights
- Tracking insights using tools
- Measuring ROI
- Optimisation of Techniques to improve ROI
Google Analytic
- How does Google Analytics work?
- Setting-up a Google Analytics Account
- Placing the tracking code on your site
- Creating properties and views for Accurate Tracking
- Setting-up Conversion Tracking Goals & Events
- Reading GA data
- Taking business decisions basis GA data
Media Planning
- What is Media Planning?
- Conversion Rate Optimisation
- What is Impressions, reach, frequency, clicks etc.
- Budgets allocations
- Estimating ROI through each platform
Affiliate Marketing
- Introduction to Blogging & Affiliate Marketing
- Choosing A Profitable Niche
- Setup A Blog Like A Professional
- Advanced Keyword Research Strategies
- How To Write Great Content
- SEO Fundamentals
- Advanced SEO Strategies
- Affiliate Marketing Masterclass
- Making Money From Your Blog
- Scaling Your Business
YouTube Marketing
- YouTube Marketing –Overview
- Creating a Channel
- Channel Branding
- Create Creative Video
- White Hat SEO for Videos
App Store Optimisation
- What is Mobile Marketing?
- Types of Mobile Marketing Techniques
- What is App Store Optimisation?
- SMS, WhatsApp, Location based Ads
- Tips & Tricks to rank app on the top of App store
- Tools to monitor & optimise ASO (appannie)