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Advanced Professional Diploma in Digital Marketing
Duration : 06 Month
₹ 7999 Only
Who is This Training For?
Someone who want to become a pro in Digital Marketing.
If you want to Generate Leads
Anyone who want to make money online in their free time
Students/Professionals who want to learn the most demanding skill of 2022.
If you want to learn digital marketing in a proper way
If you want to become an entrepreneur
If you want to utilize your time/hobby for better
What Can You Do After This?
You can make a full time career in Digital Marketing
You can start/grow your online business using skills that you learn
You can get a job in digital marketing company
You can make an extra income online without leaving your home
You can provide freelance services
You can become a digital coach
You will learn the most demanding skills of 2022
Advanced Professional Diploma in Digital Marketing Modules
Scope of Digital Marketing
The Digital Landscape in India
Elements & Platforms in the Digital Mix
Doing a Brand Audit basis what you have learnt
How to define the Target Audience?
Creating Buyer Personas
Planning your own Website
Building a Site Architecture
Understanding User experience
Creating your own Website using WordPress
Setting Tracking Codes for your Website
Various E-commerce portals
How to make a website using Shopify?
Product Keyword Research
Uploading Products to Online Marketplace Business Process
Understand the basics of copywriting
Rules & Guidelines for Copywriting
Copywriting formulas & Elements of an ad copy
Search Engine Optimisation (SEO)
What is SEO?
How does SEO work?
Keyword Research & Analysis
On-page Optimisation Techniques
Off-page Optimisation Techniques
Technical SEO Techniques
Using Search Console for effective SEO
How to do an SEO Audit for Website?
Monetise Your Blog
Who is a Blogger?
What does it take to be a Good Blogger?
Ways of Earning Revenue through Blogging
How does Adsense work?
Why should Brands Invest in Blogs?
SEO through Blogging
Who is an affiliate?
How does an Affiliate earn Revenue?
Creating Buyers Persona
Understanding various Content Formats available
Creating Content Buckets
Creating Content Calendar
Decoding of Successful Campaigns
How to fast forward AIDA (Attention, Interest, Desire (or Decision) and Action)
What is Design?
How do structure your design?
Specifications for Designing for Digital Platform
Using Canva / Photopea to Build designs
How to Design for Social Media Posts and Stories?
Google Ads (SEM)
Why use Google Ads?
Setting up Google Ads Account
Choosing the Right Campaign Objectives
Framing search Ad copies & Ad extension
Maintaining High Quality Score
Targeting Opportunities on Google Display Network
Ad formats on Google Display Network
Setting up of YouTube Ads
Creating Ads for the App store
Creating Product Listing Ads (PLA)
Remarketing funnels for Google Ads
Facebook & Instagram Ads
Creating Facebook Business Page
How Facebook Ad Algorithm Target Ad
Check Competitor's Facebook Ads
Setup Ad Account, Payments, Objectives & Pixels
Two Step Lead Funnel Pixel Setup
Product Selling Funnel Pixel Setup
Finding Ideal Customers on Facebook
Create Ad - Target Audience, Budget and Placements
Create Ad - Ad Text and CTA
Video Ad - Highest ROAS
Create Lead Ads - FB Form / Landing Page
Create Purchase Conversion Ad (eCom Sales)
Create Video Views Ad
Creating Offer Ads
Other Facebook Ad Types
Measure ROAS and Ad Metrics
Social Media Marketing Organic
Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat
Difference between a Page and Account
Setting up a Social Media Page
Best Practices to follow on a Page
Do’s & Don’ts of Posting
How to Choose the Right Hashtags for your Content?
Social Media Marketing Paid
Introduction to FB, Twitter, Instagram, LinkedIn Ads
How to set-up an Advertising Account?
Choosing the Right Campaign Objectives
Choosing the Right Targeting
Setting Campaign Budgets & Bids
Various Ad Placement & their Importance
How to Design Social Media Ads?
What is Influencer Marketing?
Choosing Influencer’s that match your Brand
Setting Key Deliverables from the Influencers
Macro v/s Micro Influence
Reading data through Facebook, Instagram & Twitterinsights
Tracking insights using tools
Optimisation of Techniques to improve ROI
How does Google Analytics work?
Setting-up a Google Analytics Account
Placing the tracking code on your site
Creating properties and views for Accurate Tracking
Setting-up Conversion Tracking Goals & Events
Reading GA data
Taking business decisions basis GA data
What is Media Planning?
Conversion Rate Optimisation
What is Impressions, reach, frequency, clicks etc.
Estimating ROI through each platform
Introduction to Blogging & Affiliate Marketing
Choosing A Profitable Niche
Setup A Blog Like A Professional
Advanced Keyword Research Strategies
How To Write Great Content
Advanced SEO Strategies
Affiliate Marketing Masterclass
Making Money From Your Blog
Scaling Your Business
YouTube Marketing –Overview
Creating a Channel
Create Creative Video
White Hat SEO for Videos
App Store Optimisation
What is Mobile Marketing?
Types of Mobile Marketing Techniques
What is App Store Optimisation?
SMS, WhatsApp, Location based Ads
Tips & Tricks to rank app on the top of App store
Tools to monitor & optimise ASO (appannie)
Lead ad Automation
For Information Call Us on: 1800 5474 132
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