Google Ads Training - IIDMT

Google Ads Training

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4.0
6 reviews
Enrolled: 1053 students
Duration: 30 hours
Lectures: 47
Video: 30 hours
Level: Advanced

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday 9:30 am - 5.00 pm
Sunday Closed

Introduction

If you are a Business Owner, a Sales & Marketing professional or a Student who is serious about learning Email Marketing for personal or organizational growth then this course is for you.

Who is This Training For?

  • Someone who want to become a pro in Google Adwords.
  • If you want to Generate Leads
  • Anyone who want to make money online in their free time
  • Kids/Students/Professionals who want to learn the most demanding skill of 2021.
  • If you want to learn Google Adwords in a proper way
  • If you want to become an entrepreneur
  • If you want to utilize your time/hobby for better

What Can You Do After This?

  • You can make a full time career in Google Adwords
  • You can start/grow your online business using skills that you learn
  • You can get a job in Google Adwords company
  • You can make an extra income online without leaving your home
  • You can provide freelance services
  • You can become a Google Adwords coach
  • You will learn the most demanding skills of 2021

What You Will Learn?

    • Google Adwords Overview
    • Understanding inorganic search results
    • Introduction to Google adwords & PPC advertising
    • Overview of Microsoft AdCenter (Bing & Yahoo) Setting up Google adwords account
    • Understanding adwords account structure
    • Understanding Adwords Algorithm
    • How does adwords rank ads
    • Understanding adwords algorithm (adrank) in detail with examples
    • What is quality score
    • Why quality score is important
    • What is CTR?
    • Why CTR is important?
    • Understanding bids
    • Creating Search Campaigns
    • Types of Search Campaigns – Standard
    • All features, dynamic search & product listing
    • Google merchant centre
    • Creating 1st search campaign
    • Doing campaign level settings
    • Understanding location targeting
    • Different types of location targeting
    • What is bidding strategy?
    • Understanding different type of bid strategy
    • Advanced level bid strategies
    • What are flexible bidding strategies?
    • Understanding flexible bidding strategy
    • Pros & Cons of different bid strategies
    • Understanding ad-extensions
    • Types of ad-extensions
    • Adding ad-extensions in our campaign
    • Creating ad groups
    • Finding relevant ad groups options using tools
    • Creating ad groups using tool
    • Understanding keywords
    • Creating ads
    • Tracking Performance/Conversion
    • What is conversion tracking?
    • Why is it important
    • How to set up conversion tracking
    • Adding tracking code in your website
    • hacking conversion stats
    • Optimizing Search Campaigns
    • How to optimize campaigns at the time of creation?
    • Optimizing campaign via ad groups
    • Importance of CTR in optimization

Starting Course

1
Google Adwords Overview

After Intro

1
Understanding inorganic search results
1
2
Introduction to Google adwords & PPC advertising
1
3
Overview of Microsoft AdCenter (Bing & Yahoo) Setting up Google adwords account
1
4
Understanding adwords account structure
1
5
Understanding Adwords Algorithm
1
6
How does adwords rank ads
1
7
Understanding adwords algorithm (adrank) in detail with examples
1
8
What is quality score
1
9
Why quality score is important
1
10
What is CTR?
1
11
Why CTR is important?
1
12
Understanding bids
1
13
Creating Search Campaigns
1
14
Types of Search Campaigns – Standard
1
15
All features, dynamic search & product listing
1
16
Google merchant centre
1
17
Creating 1st search campaign
1
18
Doing campaign level settings
1
19
Understanding location targeting
1
20
Understanding location targeting
1
21
What is bidding strategy?
1
22
Understanding different type of bid strategy
1
23
Advanced level bid strategies
1
24
What are flexible bidding strategies?
1
25
Understanding flexible bidding strategy
1
26
Pros & Cons of different bid strategies
1
27
Understanding ad-extensions
1
28
Types of ad-extensions
1
29
Adding ad-extensions in our campaign
1
30
Creating ad groups
1
31
Finding relevant ad groups options using tools
1
32
Creating ad groups using tool
1
33
Understanding keywords
1
34
Creating ads
1
35
Tracking Performance/Conversion
1
36
What is conversion tracking & Why is it important?
1
37
How to set up conversion tracking
1
38
Adding tracking code in your website
1
39
Hacking conversion stats
1
40
Optimizing Search Campaigns
1
41
How to optimize campaigns at the time of creation?
1
42
Optimizing campaign via ad groups
1
43
Importance of CTR in optimization
1
44
How to increase CTR
1
45
Importance of quality score in optimization
1
46
How to increase quality score
1
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