Do you want to Learn Digital Marketing?
Learn actual proven digital marketing strategy I use for me & my clients to get leads more sales and eliminate hours of pain & research! STEP BY STEP!
At IIDMT, we take pride in offering an end-to-end Digital Marketing training program to transform you into a professional Digital Marketer. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will upgrade you and ensure an accelerated career enhancement. You will gain a mastery of all the core Digital Marketing modules for organic and paid online marketing. You will also learn the soft skills that are absolutely essential to deal with clients across sectors.
Who Can Learn Digital Marketing?
Revolutionary digital marketing training program that teaches you how to unlock the power of Digital Marketing
STUDENT
PROFESSIONALS
HOUSEWIFE
ENTREPRENEUR
Who is This Training For?
- Someone who want to become a pro in Digital Marketing.
- If you want to Generate Leads
- Anyone who want to make money online in their free time
- Kids/Students/Professionals who want to learn the most demanding skill of 2022.
- If you want to learn digital marketing in a proper way
- If you want to become an entrepreneur
- If you want to utilize your time/hobby for better
What Can You Do After This?
- You can make a full time career in Digital Marketing
- You can start/grow your online business using skills that you learn
- You can get a job in digital marketing company
- You can make an extra income online without leaving your home
- You can provide freelance services
- You can become a digital coach
- You will learn the most demanding skills of 2022
WHAT KIND OF JOBS ARE AVAILABLE
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Build strong clients relationships through social media interaction
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Designing and building the website front-end.
- Creating the website architecture.
- Designing and managing the website back-end including database and server integration.
- Generating WordPress themes and plugins.
- Conducting website performance tests.
- Troubleshooting content issues.
- Conducting WordPress training with the client.
- Monitoring the performance of the live website.
- Writing Copy for Facebook Ads
- Creating some graphics for Facebook Ads
- Generating leads and sales using Facebook Ads
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Testing variations of ads to determine best performing
- Continuous monitoring of results and improving of ads
- Reporting of results of Facebook Campaigns
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.
- Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
- Manage and retain keyword list updates.
- Provide ideas for a creative copywriting.
- Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client ‘s objectives.
- Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
- Track and compare search results and search success through primary search channels.
- Shape and execute a long-term Content Marketing Strategy for the Group
- Develop a digital cross-platform content strategy that supports the business objectives and aligns with the brand values.
- Familiarise with the brand ideals and digital platforms to create content that extends the reach of marketing campaigns
- Create content, with measurement of attracting customers
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year across all platforms, including email, web, blog and social media.
- Stay up-to-date with digital developments and generate new ideas to draw audience’s attention
- SEO optimisation to improve keyword ranking and quality score
- Track content performance using tools such as Google Analytics and SEM Rush
- Compile content reports on a weekly/monthly basis
- Drive content output to ensure all deliverables are met and turn-around is cost-effective
- Maintain a deep understanding of industry trends in order to feed into wider marketing strategy
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Introducing
A Revolutionary Digital Marketing Training Program That Teaches You How To Unlock The Power Of Digital Marketing In 10 Weeks. Even If You’re A Complete Beginner With No Experience, No Technical Knowledge, No Website – We Can Help You Start Your Digital Marketing Journey. Our Training Program Is A 18-Module Long LIVE Training Program That Will SHOW You Exactly How To run Digital Marketing From Scratch.
Scope of Digital Marketing
- The Digital Landscape in India
- Elements & Platforms in the Digital Mix
- Doing a Brand Audit basis what you have learnt
- How to define the Target Audience?
- Creating Buyer Personas
Web Planning
- Planning your own Website
- Building a Site Architecture
- Understanding User experience
- Creating your own Website using WordPress
- Setting Tracking Codes for your Website
E-Commerce Marketing
- Understanding E-commerce
- Various E-commerce portals
- How to make a website using Woocommerce?
- Product Keyword Research
- Uploading Products to Online Marketplace Business Process
Copywriting
- Understand the basics of copywriting
- Rules & Guidelines for Copywriting
- Copywriting formulas & Elements of an ad copy
- Process
- Copywriting tools
Search Engine Optimization (SEO)
- What is SEO?
- How does SEO work?
- Keyword Research & Analysis
- On-page Optimization Techniques
- Off-page Optimization Techniques
- Technical SEO Techniques
- Using Search Console for effective SEO
- How to do an SEO Audit for Website?
Monetize Your Blog
- Who is a Blogger?
- What does it take to be a Good Blogger?
- Ways of Earning Revenue through Blogging
- How does AdSense work?
- Why should Brands Invest in Blogs?
- SEO through Blogging
- Who is an affiliate?
- ow does an Affiliate earn Revenue?
Google Ads (SEM)
- Why use Google Ads?
- Setting up Google Ads Account
- Choosing the Right Campaign Objectives
- Framing search Ad copies & Ad extension
- Maintaining High Quality Score
- Targeting Opportunities on Google Display Network
- Ad formats on Google Display Network
- Setting up of YouTube Ads
- Creating Ads for the App store
- Creating Product Listing Ads (PLA)
- Remarketing funnels for Google Ads
Content Marketing
- Who is a Blogger?
- What does it take to be a Good Blogger?
- Ways of Earning Revenue through Blogging
- How does AdSense work?
- Why should Brands Invest in Blogs?
- SEO through Blogging
- Who is an affiliate?
- ow does an Affiliate earn Revenue?
Social Media Marketing Paid
- Introduction to FB, Twitter, Instagram, LinkedIn Ads
- How to set-up an Advertising Account?
- Choosing the Right Campaign Objectives
- Choosing the Right Targeting
- Setting Campaign Budgets & Bids
- Various Ad Placement & their Importance
- How to Design Social Media Ads?
Social Media Marketing Organic
- Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn
- Difference between a Page and Account
- Setting up a Social Media Page
- Best Practices to follow on a Page
- Do’s & Don’ts of Posting
- How to Choose the Right Hashtags for your Content?
Design Essentials
- What is Design?
- How do structure your design?
- Designing Principles
- Specifications for Designing for Digital Platform
- Using Canva / Photopea to Build designs
- How to Design for Social Media Posts and Stories?
Influencer Marketing
- What is Influencer Marketing?
- Choosing Influencer’s that match your Brand
- Setting Key Deliverables from the Influencers
- Macro v/s Micro Influence
Google Analytic
- How does Google Analytics work?
- Setting-up a Google Analytics Account
- Placing the tracking code on your site
- Creating properties and views for Accurate Tracking
- Setting-up Conversion Tracking Goals & Events
- Reading GA data
- Taking business decisions basis GA data
Social Analytic
- Reading data through Facebook, Instagram & Twitterinsights
- Tracking insights using tools
- Measuring ROI
- Optimization of Techniques to improve ROI
Creative Strategy
- How does Google Analytics work?
- Setting-up a Google Analytics Account
- Placing the tracking code on your site
- Creating properties and views for Accurate Tracking
- Setting-up Conversion Tracking Goals & Events
- Reading GA data
- Taking business decisions basis GA data
Media Planning
- What is Media Planning?
- Conversion Rate Optimization
- What is Impressions, reach, frequency, clicks etc.
- Budgets allocations
- Estimating ROI through each platform
Email Marketing
- Types of Emails
- Collection of Leads
- How to Make a workflow?
- Email Marketing Tools (Mailchimp, Marketo etc)
- How to plan a Drip Email Marketing Campaign?
- Framing a Successful Subject Line for your Email
App Store Optimization
- What is Mobile Marketing?
- Types of Mobile Marketing Techniques
- What is App Store Optimization?
- SMS, Whatsapp, Location based Ads
- Tips & Tricks to rank app on the top of App store
- Tools to monitor & optimize ASO (appannie)
Why Choose DMT
Our Digital Marketing Course will help you find your best interest in Digital Marketing, Whether you’ll be an SEO Expert, Social Media Marketer, PPC Expert, Analyst, etc. With your immense dedication, we can help you transform your startup into a brand. Starting from basics to advanced, our training modules will make you be a Pioneer Digital marketing Expert. Now, What’s the Best Thing About Digital Marketing? There is no limit to earning.