Do you want to Learn Search Engine Optimization ?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
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Who is This Training For?
- Someone who want to become a pro in SEO.
- Any individual who need to bring in cash online in their available time
- Children/Students/Professionals who need to get familiar with the most requesting aptitude of 2021
- If you want to learn yotube marketing in a proper way
- If you want to become an entrepreneur
- In the event that you need to use your time/interest for better
- If you want to learn SEO
What Can You Do After This?
- ou can make a full time career in SEO as SEO Expert
- You can start/grow your online business using skills that you learn
- You can get a job in digital marketing company
- You can make an extra income online without leaving your home
- You can provide freelance services
- You can become a digital coach
- You will learn the most demanding skills of 2021
WHAT KIND OF JOBS ARE AVAILABLE
- Develop optimization strategies that increase the company’s search engine results rankings.
- Research SEO keywords to use throughout the company’s website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
- Conducting on-site and off-site analysis of your clients’ SEO competitors.
- Using programs such as Google Analytics to compile regular performance reports.
- Assisting the content team in the creation of high quality, informative SEO content.
- The creation of on-site and off-site SEO strategies for clients in various industries.
- Occasionally contributing to the company blog.
- Carrying out detailed keyword research according to the latest keyword strategies.
- Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
- Paying particular attention to any significant Google algorithmic changes.
- Conducting keyword research using dedicated software, and generating new keyword ideas.
- Analyzing website and social media pages, then making recommendations for improvement.
- Monitoring website traffic, search results, and developing strategies.
- Generating content ideas and delegating these to the team.
- Overseeing content creation and offering suggestions.
- Updating outdated content.
- Optimizing pages for desktop, tablet, and mobile use.
- Developing link-building strategies.
Managing paid search campaigns. - Keeping up to date with new trends and best SEO practices.
- Plan, develop and implement our SEO strategy.
- Work towards organic search optimization and ROI maximization.
- Regularly perform thorough keywords research.
- Build strong relationships with cleints.
- Ask for client referrals.
- Identify possibilities for new clients.
- Up-sell when appropriate.
- Identify key SEO KPIs.
- Monitor redirects, click rate, bounce rate, and other KPIs.
- Prepare and present reports regularly.
- Identify our buyer persona to better target identified audiences.
- Identify problems and deficiency and implement solutions in a timely manner.
- Suggest improvements for process and productivity optimization.
- Work with web developers and marketing teams to properly implement SEO best practices.
- Stay up to date with the latest SEO and digital marketing latest trends and best practices.
- Optimizing title tags and meta descriptions.
- Writing in-depth, quality content.
- Cleaning up site’s code.
- Streamlining site’s navigation.
- Speeding up website.
- Develop and execute successful SEO strategies.
- Manage team of SEO Specialists.
- Conduct keyword research to guide content teams.
- Review technical SEO issues and recommend fixes.
- Optimize website content, landing pages and paid search copy.
- Direct off-page optimization projects (e.g. link-building).
- Collect data and report on traffic, rankings and other SEO aspects.
- Work with social media and PPC teams to optimize campaigns.
- Keep abreast of SEO and integrated marketing trends.
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Forum Commenting
- Blog Post (Blogger & WordPress)
- Web 2.0 Submission
- Article Submission
- Press Release Submissions
- RSS feed generation and submissions
- Review Submissions
- Business Profile Creation
- Q & A Submissions
- Document Sharing
- Classified Ads Submission
- Video Submission
- Photo Submission
- Local Business Listing (Google, Bing @ Local Listing Sites)
- Assist in Keyword discovery and expansion.
- Generate quality links for clients.
- Directory submissions and revisions.
Work with clients to identify the most appropriate blogs. - Conduct online research to identify Web sites suitable for client.
- Link Building through social media, blogs, articles and press releases.
- Research and analyze competitor advertising links if necessary.
- Generate measurable results for clients as well as the generation of reports.
- Produce well-researched content for publication online and in print.
- Organize writing schedules to complete drafts of content or finished projects within deadlines.
- Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content.
- Communicate and cooperate with a writing team, including a content manager, editors, and web publishers.
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
Introducing
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
Introduction to SEO
- What Is a Search Engine?
- How Search Engine Works?
- Keyword Research
- Site Analysis
- Navigation/Site Structure Analysis
Creating a Channel
- Title Tags Optimization
- Meta Tags Optimization
- Heading Optimization
- Include Your Keyword In Your URL
- Use Short URLs
- Embed Title Tag Modifiers
- Understanding of 150 Words (Keywords Concept)
- Use Synonyms and LSI Keywords
- Use External Links
- Use Internal Links
- Use Internal Links
- Image Optimization
- Links Optimization
- Content Optimization
- Web Design & Website Audit
- W3C Testing and consulting
- Canonicalization
- 301/302/404 Page Optimization
- Redirections
- Structured Data and Rich Snippets
- Blog Creation
- Google/Bing Webmaster Tools
- Setup Google Analytics
- Webmaster Setup
- Sitemap Creation
- Robots.txt File Development
Off Page SEO Optimization
- Search Engine Submissions
- Google Places Setup (Including Images, Videos etc)
- Optimize Local Listings (Bing, Yahoo etc.)
- Optimize listings on Local Directories
- What is Back linking
- How Links and Linking Work
- What are Inbound and Outbound Links
- Do follow and No follow
- Social Networking profile creation
- Links from Free Directories & B2B portals
- Forum Posting and Commenting
- Directory Submission
- Article Submission
- Photo sharing (Pinterest, Flickr, Photobucket)
- Press Releases Submission
- Shopping Feed submissions
- Free Classified Ads
- Social Bookmarks Creation
- Video Optimization
- File Sharing
- RSS Submissions
- Blog Submission and commenting
Technical SEO Optimization
- Identify Crawl Errors
- Find Out How Google Views Your Page
- Make Sure Your Site is Mobile-Friendly
- Fix Broken Links
- Secure Your Site With HTTPS
- Check Your Site’s Loading Speed
Keyword Research Checklist
- Discover Long Tail Keywords With “Google Suggest”
- Find Solid Keywords In The Google Keyword Planner
- Tap Into Online Communities
- Identify Low Competition Keywords With KWFinder
- Find “Question Keywords” With ATP
- Use of href tool
Content Optimization
- Create Amazing Content Using “The Skyscraper Technique”
- Maximize Readability
- Cover Your Page’s Topic In-Depth
- Use Schema Markup
- Focus on Content Formats
- Use Multimedia
Link Building
- Build Powerful Backlinks With Guest Posting
- Reverse Your Competitor’s Backlinks
- Become a Podcast Guest
- Mention Influencers In Your Blog Posts
- Find “Question Keywords” With ATP
- Use of href tool
Advanced SEO Tips and Tactics
- Website Optimization for CTR
- Limit Website Downtime
- Delete “Dead Weight” Pages
- Improve Your Site’s Dwell Time
- Update and Relaunch Outdated Content
Why Choose Us?
With the increase in websites and other e-commerce portals the competition is increasing and to make your website on the top list applying SEO services is a must to do the task. So with all the competitive analysis, the demand for SEO jobs is in a rapid increase.
Practical Knowledge
Business Case Studies
Hands On Assignments