Social Media Marketing Training
Social Media Marketing is the activity of driving website traffic through social media sites. This is a brief tutorial that explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.
It’s a lifetime opportunity for you to get the training from a person who has 5 years of experience in Social Media Marketing and is highly successful.
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Who is This Training For?
- Someone who want to become a pro in Social Media Marketing.
- If you want to Generate Leads
- Anyone who want to make money online in their free time
- Kids/Students/Professionals who want to learn the most demanding skill of 2022.
- If you want to learn digital marketing in a proper way
- If you want to become an entrepreneur
- If you want to utilize your time/hobby for better
What Can You Do After This?
- You can make a full time career in Social Media Marketing
- You can start/grow your online business using skills that you learn
- You can get a job in digital marketing company
- You can make an extra income online without leaving your home
- You can provide freelance services
- You can become a digital coach
- You will learn the most demanding skills of 2022
WHAT KIND OF JOBS ARE AVAILABLE
- Generating, researching, and pitching ideas for posts.
- Writing, editing, publishing, and promoting content.
- Promoting new posts using advertisements, emails, social media, and other methods to alert and attract new readers.
- Advocating and educating others about interests, products, or services.
- Maximizing site traffic by utilizing Search Engine Optimization keywords.
- Inviting other bloggers, experts, or other notable guests to contribute content to the webpage.
- Monitoring responses to posts via the website, social media, or other platforms to better understand the audience.
- Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.
- Conduct in-depth research to identify digital assets that align with our brand voice and marketing goals. These will include video, stories, journalistic pieces, images, and any other relevant content types.
- Maintain a high level of professionalism and integrity while securing necessary rights to digital assets.
- Catalog and store digital assets for easy access across teams.
- Maintain accessibility and security of digital assets across teams; including editing and discarding outdated content.
- Troubleshoot access to digital assets and compatibility issues across publishing platforms.
- Analyze content consumption across all platforms and make recommendations to the marketing team.
- Create and maintain a content-sharing schedule across social media channel.
- Work closely with the content creators and social media specialists on our team to develop and maintain a continuously-optimizing content strategy.
- Research emerging technologies and best practices in content creation, storage, security, and intellectual property.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Serve as a point of contact for the company’s social media platforms such as Facebook, LinkedIn, YouTube, Instagram, forum and blog.
- Interact with community members and customers in a professional, personable, and timely manner to grow and keep the community alive.
- Work with the marketing, creative, and customer experience team to create high quality, engaging, relevant, and timely content.
- Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines.
- Foster and strengthen new relationships with key influencers within the community.
- Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation.
- Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback.
- Keep up to date to the latest social media trends and emerging social media platforms in the industry.
- Design social media strategies to achieve marketing targets.
- Manage, create and publish original, high quality content.
- Administer all company social media accounts ensuring up-to-date content.
- Liaise with writers and designers to ensure content is informative and appealing.
- Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches.
- Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions).
- Prepare weekly and monthly reports on web traffic and ROI.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals via social media to create a strong network.
- Train internal teams to integrate and maintain a cohesive social media strategy.
- Stay up-to-date with new digital technologies and social media best practices.
- Execute a results-driven social media strategy.
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with marketing team to create a social media calendar.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media marketing and influencer marketing strategy.
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Manage daily administrative tasks to ensure the Marketing department runs smoothly.
- Conduct market research to identify new opportunities.
- Gather and analyze consumer behavior data (e.g. web traffic and rankings).
- Create reports on marketing and sales metrics, like conversion rates.
- Assist with organizing promotional events.
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters).
- Keep organized records of marketing metrics and results of past campaigns.
- Prepare regular sales forecasting reports.
- Monitor competitors’ marketing activities.
- Analyze user engagement (e.g. click-through and bounce rates)
- Report on web traffic from all social media
- Build and support SEO strategies, including optimizing keywords in content marketing projects
- Identify habits of our online customers and suggest ways to reach a broader audience
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
- Ensure timely responses to customers and followers’ queries and comments
- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
- Research how emerging social networks and features can benefit our company
- Update our social media company policy, when necessary
Introducing
This tutorial is primarily going to help all those readers who are into marketing and advertising through videos, specifically those who aspire to make a career in YouTube Marketing.
Introduction
- What is Social Media?
- Importance of Social Media
- SMO Strategy for Business
- SMO – Key Concepts
- Business Profile Creation
- Brand Awareness
- Social Engagement
- Viral Marketing
Facebook Marketing
- What is Facebook Marketing?
- How to Create a Fan Page?
- Facebook Profiles
- Facebook Places
- Facebook Groups
- Facebook Community
- Grow Your Business with Facebook
- Latest Facebook Trends
- How to Create a Campaign?
- Facebook – Do's and Don'ts
- Increase Facebook Likes for a Fan Page
- What are Facebook Apps?
Twitter Marketing
- Shareable − Will viewers share your videos?
- Conversational − Is there an element of speaking directly to the audience?
- Interactive − Can the audience interact with the content?
- Consistent − Are there consistent elements to each episode?
- Targeted − Is there a distinct audience your videos are targeting?
- Discoverable − Will viewers discover your videos through search?
- Accessible − Can a new viewer appreciate every episode?
- Sustainable − If your audience loves it, can you make more of it?
- Collaborative − Is there space for guests in your episodes?
- Links from Free Directories & B2B portals
- Inspired − Are your videos coming from a place of true passion?
Linkedin Marketing
- Choosing a Video Title
- Keywords in description
- Tags
- Audience retention
- Views / Subscribers / Likes / dislikes / Comments
- Add Video Annotation
- Promoting a Video
- Fan Finder
- Handling Comments
- Manage Negative Comments
- Monetize Your Video
- Marketing Tricks
Pinterest Marketing
- What is Pinterest?
- Pinterest – Interesting Facts
- How it Works?
- Pinterest as a Marketing Tool
- Pinterest as a Perfect Media Strategy
- Promoting Business through Pinterest
- Setting up your Business Account
- Pinterest vs. Other Social Platforms
Video Marketing
- YouTube
- Vimeo
- Ranking Factors of a Video
- Increase Subscribers and Views
- Increase Video Views
- Advantages of Video Ads
- Promote Your Video Ads
Social Bookmarking
- Benefits of Being a Registered User on a Bookmarking Site
- Advantages of Social Bookmarking
Why Choose Us?
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Practical Knowledge
Business Case Studies
Hands On Assignments